Digital Marketing Executive
£23,000 – £25,000
1-1 Recruitment are seeking a Digital Marketing Executive to join our client’s friendly team. The ideal candidate will report to the Digital Marketing Manager, and will be responsible for supporting the delivery of the online marketing plan. This is a full-time permanent position, working 40 hours per week. Currently due to the pandemic our client is offering hybrid working, however this will be reviewed. It is not essential and individuals can work in the office full time if preferred.
·Achieving website conversion targets
·Delivering all web development projects on time and within budget.
·Ensuring the best digital experience for our customers
·Developing personalised customer journey’s leading to increased conversions and sales value
·Liaising with the search marketing agency to build and deliver a content marketing plan to drive new visitors to the company website.
·Liaising with search marketing agency on PPC campaigns in conjunction with Digital Marketing Manager
·Supporting the Digital Marketing Manager with the management of all web orders, including processing refunds and communicating with centre managers.
·Supporting the Digital Marketing Manager with the roll out of local websites, including writing content and re-skinning the existing websites to bring them up to date with current business branding.
·Working with Digital Marketing Manager to:
§Build content onsite for SEO
§Ensure accurate details of centres on dealer locators, Google+ Business Pages, online directories etc.
§Updating web banners on company website.
§Maintain suite of advertising banners for affiliate marketing partners
§Manage and develop social media profiles
·Daily, weekly and monthly reporting of website performance
·Ensuring online catalogue is maintained and kept up to date
·Supporting Digital Marketing Manager in resolving bugs or downtime of website.
·Supporting Digital Marketing Manager in testing new website developments and deployments.
·Management of third party affiliates, approving commissions and growing relationships to help increase traffic to company website and drive conversion.
·Supporting the Digital Marketing Manager with the administration of third party digital platforms such as Groupon.
·Health & Safety
KNOWLEDGE, SKILLS & EXPERIENCE:
·Knowledge across all key aspects of SEO including technical
·Ability to work well with others
·Able to work within a budget
·Excellent copywriting skills
·Excellent communication and presentation skills
·Proactive and motivated: a self-starter
·Presentable, confident and able to communicate at all levels
·Organised – Strong multi-tasking capabilities
·Flexible approach to work required and working hours during peak times, a positive team spirit
·Ability to effectively prioritize and execute tasks
·Previous experience in a marketing role with online/digital focus
·Organic search experience
·Conversion optimisation experience
·Experience in using tracking and analytics platforms such as Google Analytics
·Previous use of content management systems
·Experience in reporting on marketing’s results and return on investment
·Experience in the automotive after sales market
·Possess a digital marketing qualification – CIM, IDM or other such industry body (desirable)
·25 days holiday – and opportunity to buy and sell holidays
1-1 Recruitment is one of the leading recruitment agencies for jobs in Hampshire for permanent, temporary and contract recruitment solutions. Due to the high volume of applications we`re receiving, if you do not hear from a consultant within 5 days, unfortunately your application has been unsuccessful on this occasion. In the meantime, please keep an eye on www.1-1recruitment.co.uk for any other potential vacancies.
Digital Marketing Executive